TIANNA BLAIKLOCK
SCAM MART
MASTERCARD
INSIGHT
Most people swipe credit cards and enter details online without a second thought—it's like playing with fire.
IDEA
Reminding customers who are on autopilot of the dangers lurking at the checkout.
EXECUTION
Most people are apathetic with their credit cards, blindly swiping at stores or entering details online without much thought. “Scam Mart” is the wake up call that customers need. We aim to create an immersive experience, where customers are invited into a 'obviously dodgy' storefront. Once you journey inside you will find chocolate bars worth your bank account, and items that very clearly do not exist, “Scam Mart” is a crash course in the unseen dangers that are lurking behind our transactions, highlighting all of the work that goes on 'behind the screens' at Mastercard .
ART: TIANNA BLIKLOCK
MAKE YOUR MARK
WE ARE WARRIORS
INSIGHT
Blak Powerhouse sparks a desire for involvement, but without a clear, rewarding pathway, attendees remain passive.
IDEA
By offering a valuable and engaging experience, we can convert sign-ups into active participation.
EXECUTION
We aim to create an experience that attendees of Blak Powerhouse can directly contribute to, using their action to create a literal statement. Our exhibition is a collaborative mural, titled “Make Your Mark” that allows attendees to contribute alongside Indigenous artists to create a larger piece symbolizing unity, with the finished artwork being a tangible representation of the strength and solidarity within the movement for Aboriginal empowerment. The room begins empty. And as the day continue, it is filled bit-by-bit with art. And then, at the day’s conclusion, the final message is revealed.
PERFECT PARTNER
PEPSI
INSIGHT
For Gen Z, loneliness is felt now more than ever.
IDEA
Australians want to see companionship. Australians want to meet their ‘match’. Lets connect to that.
EXECUTION
We’ve used the ‘language of love’ to speak to what true partnership looks like. Just like a perfect match in the dating world, Pepsi is the ideal companion to your favourite meals. Our OOH print ads feature a playful nod to the current dating app culture, and through this highlight how Pepsi is not just an addition, but the ‘perfect partner’ to a meal. Through our eye-catching graphics and bold – yet brand notable – colours, we can use common tropes in today’s culture to create the link between Pepsi and mealtime, pushing audiences to be reminded of Pepsi the next time they’re choosing a drink. (edited)
GRAPHICS: LONI TOMPSON
